Would you
try an essence inspired by glue, turpentine, dirt or dust? Demeter Fragrance, a Great Neck, New York
company are merchandising fragrances based on conventional scents
that we breathe in our day-to-day lives. It gets its inspiration from the
nostalgic memories that people perceive when smelling a certain aroma.
Some of its famous clients includes Kate Moss who swears by Demeter's
Dirt, and Drew Barrymore who wears Gin and Tonic. They also make body lotions, shower
gels, exfoliant scrubs and room sprays.
We all love
a good sniff especially if the scent reminds us of happy memories such as the
smell of newly sharpened pencils back in grade school, the factory smell of a
newly purchased outfit, rain in an easy Sunday morning and the cliche, the
cookies that grandma used to bake. That's why I think that Demeter Fragrance
went with the extra mile when it comes to the perfumery business. They know
what to target most within the customers, and that is the emotion that comes
with reminiscing by just a single whiff.
This is what they have to say about some of it's unique fragrances:
EarthWorm
Demeter's Earthworm is a deeper, darker, richer version of
Dirt, reflecting not the worm itself, but where it lives, deep in moist soil,
on the floor of a forest covered with decomposing leaves.
Dirt
Demeter's Dirt was made to smell exactly like the dirt
from the fields around the Pennsylvania family farm.
Cannabis Flower
Slightly floral, slightly spicy, but unmistakably
Cannabis, this fragrance has a deep and penetrating beauty.
Turpentine
You know what Demeter Turpentine smells like...That
odorous ointment for bad paintings. Well here it is. Hey, people like it!
Glue
The scent of airplane or car modeling glue, a guaranteed
trip down memory lane.
Funeral Home
When a friend first smelled this one and exclaimed: “it
smells like my Grandfather's funeral... call it Funeral Home!”, so we did.
Dust
Demeter's Dust scent is much more prosaic, based upon the
more typical fine bits of fabric or dirt that give off a familiar and
comfortable odor.
Stable
Fresh Hay and muck, sweet animal sweat. That's as real as
it gets.
Fireplace
It smells exactly like your sweater after
sitting for hours in front of a wood fire.
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Below are some of Demeter Fragrance's perfumes that are rather, non-traditional and eccentric.
And here are some of my personal favorites, especially Cherry Blossom and Marshmallow.
Grass and Holy Water may seem a na-uh to some but it's kind
of personal for me. For Grass, I love looking back at those times that my
parents would take me and my sisters to a nature park around town. We will just
run around the grass like nobody cares. For Holy Water, I grew up with my ever
loving grandma and we always go the church and attend the procession of
(insert name of a Holy figure here), so the smell of it reminds me of
those days.